The postman knocks once more for direct mail.

The postman knocks once more for direct mail.

Are we ready for the new age of direct mail? You may have also noticed an increase in direct mail received over recent months. Certainly my postman’s been making more frequent visits. It was predicted Direct mail would enjoy a resurgence following the...
Video marketing – if it moves – shoot it

Video marketing – if it moves – shoot it

In my early days in advertising, before video marketing, we used to have a saying, “Nothing  sells like TV.” It was true… and there was sound reasoning behind it. Firstly, the medium had tremendous reach, and of course, TV is a major medium. However, the overriding...
What happened to sustainable marketing?

What happened to sustainable marketing?

Why is sustainability back on the marketing agenda? It seems like just a few years ago, sustainable marketing was a hot topic. Then things went very quiet for a while. I found this curious, as sustainability was increasingly being considered as a pillar of corporate...