A strategic plan, for whatever purpose, should not be a fat document capable of passing the ‘caliper-test’, but ideally just one or two sheets of paper at most. Of course a lot of work, research and planning goes behind it, but the plan should be a distillation of all these data into a set of action objectives.
In your home market this is important, but in international markets there are some issues and potential pitfalls that need to be considered in addition to those you may be familiar with.
The Delta Plan is a simple framework around which a strategy can be built. It takes its name from an inverted triangle or filter, bringing all the considerations into one simple document.
This free download is both a guide book and a form that helps focus your plan on that vital document, an outline strategy for international, marketing communications.
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