Downloads

Documents, checklists and files you may find useful:

• The ‘Key’ model – brand internationalization v localization (PPT)
• Checklist document for creating your own brief for user experience. (MSWord document)
• Checklist of intangible brand assets (IBAs) (PDF)
• Sample set of brand development, brand value, sorting cards (PDF)
• Creativity, innovation and culture – Powerpoint from Cambridge lecture 18/08/2011
• Branding for small and medium businesses – free e-book. (PDF)
• Export decision making outline. Free download (PDF)
• Organise and simplify your export marketing communications – Download the Delta Plan (PDF).

Whitepapers

• Brand personality
• Brand dynamics