Comments for One Marketing

Comment on Six guaranteed ways to kill great ideas at birth. by Brainstorming v storming the brain. tools4training.co.uk

Brainstorming v storming the brain. tools4training.co.uk — Mon, 06 Feb 2012 17:06:54 +0000

[...] with a lot of baggage. Powerful personalities and hierarchies can hold sway and personal prejudices prevent great ideas from being voiced – or worse, they are voiced and then fail to be recognised. Even with groups of individuals [...]

Comment on How social media supports sustainable marketing by Ian West

Ian West — Fri, 25 Feb 2011 14:26:52 +0000

Thanks Francine – I had missed the transparency aspect which I guess also supports an ethical stance.

Comment on How social media supports sustainable marketing by Francine Pickering

Francine Pickering — Fri, 25 Feb 2011 13:11:35 +0000

I like the 4 Es model and see a good fit for social media. In fact, social media, if “done properly” not only accommodates the 4 Es in its use but its use can allow for the transparent communication of how a business or organisation adopts the 4 E approach throughout its marketing and operations.

Comment on Back to basics – time to dust off your SMART objective. by Working with SMEs

Working with SMEs — Fri, 03 Dec 2010 16:45:13 +0000

[...] an objective for where they want their business to be in say one, two or three years. I often use SMART objective setting, but leading them to think long term by saying something like; “In one [...]