International

Why global marketing?

Why not? The world is a big place – if you can sell your product or service in one market, you can probably sell it in many others.

Market saturation. Look long term. At some point market growth will become difficult in your home market. You may even become a victim of your own success. Establish a foothold in markets abroad now.
Seasonality. Buying times change and seasons change – but, global markets have different seasonalities. Operating global helps iron out peaks and troughs.
Competitive positioning. Being active in export markets gives you advantages over your competitors and says a lot about your business.
Opportunities for premium pricing. What you are selling in your home market may not be unique but may be seen as special and different in other countries and allow you to demand higher prices.
Greater and smoother revenue streams. As with seasonality, revenue from customers has peaks and troughs – more customers in more markets means more peaks and greater profit protection against market downturns.