Follow us on Twitter There is a sound reason why we provide specific mentoring and coaching for owners and managers of creative businesses – that is because they are different.
The majority of creative based businesses are owned or controlled by the people who founded them, and these are creative people. Far from being ‘head in the clouds’, these people are extremely well qualified to run and grow businesses.
- Starting and building a business is a creative process in itself.
- One of the skills that many non-creative based companies invest in is innovation and creativity – skills which are the stock in trade for these businesses.
- These same levels of thought and approaches are applicable to all the business disciplines.
It is not that creative people need to learn new business disciplines to handle what some see as the essential, down-to-earth skills: what they need to do is to learn how to apply their own skills and innovative thought processes to the wider business disciplines. For these people training is not the right solution. If it can be argued there is no ‘one-size-fits-all’ approach for business growth and development, this is doubly true for creative businesses.
Problems tend to occur with growth, when businesses replace entrepreneurial flair with accountancy expertise – while such skills are vitally important in business there is no reason why the hand on the tiller should not be a creative one
We advocate coaching and mentoring as the most efficient development route for creative businesses, where those valuable talents and energies can be directed in their own distinctive direction.
In creative based businesses there is tremendous intellectual and emotional energy – properly directed it can achieve miracles: wrongly focused it can be unwittingly destructive.
Please get in touch if you would like to learn more about creative business mentoring and coaching – we understand both business and creativity – it is what we do.