Follow us on Twitter Once upon a time there were just websites, then blogs came along. Social internet drove the blog revolution and much of it in turn drove traffic to websites. Then blogs became integrated in websites and blogs added widgets and plug-ins and started to take on all the functionality of websites. Developers soon realised that blogging software like Wordpress was ideal for building CMS based websites.
So, does it make sense now to have both a website and a blog or is it time to converge them? There are cases for both approaches: blogs appear more ‘independent’ and can be upfront with stories where websites have other jobs to do. Websites have strategic purposes, maybe for e-commerce or to generate enquiries so the blog may have to take second place. But websites have always had ‘news’ sections that keep the site fresh and alive – and what better way to handle news than with a blog?
However it goes… and there is no one-size-fits-all solution (on in a digital world there is little need for one)… the borders between blogs and websites are already blurred.