Intangible brand assets (IBAs) – checklist available for download

Intangible brand assets are the important components of a brand which in turn may go to make up the lion’s share of a company’s intangible corporate assets. They fall into three categories: human, structural and communications/promotional.
There is a checklist available that you may find useful when considering a brand strategy or to help unpack a brand valuation exercise – check it out from the downloads page.
There is a fuller discussion of IBAs on the Brandmaster Blog.